Privacy policy

About Us, Our Target Audience, and This Privacy Notice

This Privacy Notice outlines how Horseloom (http://horseloom.com) processes your personal data if you are a customer or user of our website or mobile applications. Horseloom’s services are not intended for children. If you are under the age of 18, please inform a parent or guardian before using our services.

Horseloom is a trading name of Everyware Worldwide Inc. (referred to as "Horseloom", "we", "us", or "our"). We are the data controller responsible for your personal data.

Our Data Protection Officer (DPO) oversees all matters related to this policy. For any questions or to exercise your legal rights, please contact us at [email protected].

Updates to This Notice and Your Personal Data

We may revise this notice from time to time. If legally required, we’ll notify you of significant changes.

To ensure we provide the best experience, please keep your personal information accurate and up to date via your Horseloom account or by contacting us.

Personal Data We Collect

We may collect and process the following types of personal data:

  • Identity Data: Name, username, title, date of birth, gender.

  • Contact Data: Billing and delivery addresses, email, phone numbers.

  • Financial Data: Payment details, bank information.

  • Transaction Data: Purchase history, payment records.

  • Technical Data: IP address, browser type, device ID, login data, and cookies.

  • Profile Data: Account info, interests, preferences, feedback.

  • Usage Data: Website interactions and app usage.

  • Marketing Data: Your communication preferences.

  • CCTV Data: Video footage in any physical Horseloom locations.

Failure to provide essential personal data may result in our inability to provide products or services.

How We Collect Your Data

We collect your data in several ways:

  • Direct Interactions: When you create an account, place an order, subscribe, or contact us.

  • Automated Technologies: Via cookies and tracking tools on our website and apps.

  • Third Parties: Analytics providers, ad networks, payment processors.

Why and How We Use Your Personal Data

We use your data for:

  1. Order Processing & Delivery: (Contract)

  2. Customer Support & Account Management: (Contract, Legitimate Interests)

  3. Marketing & Communications: (Legitimate Interests, Consent)

  4. Website and App Improvements: (Legitimate Interests)

  5. Security & Fraud Prevention: (Legal Obligation, Legitimate Interests)

  6. Surveys, Promotions, Raffles: (Contract, Legitimate Interests)

  7. Analytics and Recommendations: (Legitimate Interests)

Marketing and Opt-Out Rights

You will receive marketing if you’ve opted in or previously made a purchase. You can opt out at any time by using unsubscribe links or contacting us directly.

We do not share your personal data with third parties for their own marketing.

Cookies

We use cookies to improve user experience. You can manage cookie preferences through your browser settings. For more details, refer to our [Cookie Notice].

Who We Share Data With

We may share your data with:

  • IT and system providers

  • Legal, accounting, and professional advisors

  • Government authorities when legally required

  • Third parties in case of a business transfer or acquisition

All third parties are contractually bound to respect your data.

International Transfers

Some of our providers are based outside your country. We ensure appropriate safeguards like:

  • Transfers to countries with adequate data protection

  • Standard contractual clauses approved by the EU

Data Security and Retention

We use strict security measures and access controls. Your data is retained only as long as needed to fulfill our services and legal obligations.

We may anonymize your data for research and statistical purposes, allowing indefinite use without further notice.

Your Legal Rights

You have rights to:

  • Access

  • Correct

  • Delete

  • Restrict or object to processing

  • Port your data

  • Withdraw consent at any time

To exercise any rights, email [email protected]. We may verify your identity before processing requests.

Contact Information

  • Email: [email protected]

  • Phone: +1 (707) 215-0634

  • Business Address: 1289 Peterson Ln, Santa Rosa, CA 95403, United States